Our Version Of Symmetric Encryption

Our unique version of deploying symmetric encryption avoids the traditional key management and the same key reuse problems.

We provide a different symmetric key for each transmission event which adheres to the objective of perfect forward security.

Our symmetric keys start at 256 characters well above the NIST initial quantum resistant level and our processes can be easily adapted to grow the keys we use 128 characters each time to stay ahead of any post quantum advances in technology. When required to make jumps of this kind to stay ahead of up and coming decryption technologies all past copies of stored data will need to be re-encrypted at the higher size keys to stay ahead as well.

The STRAT ID GIC NIST Cost / Timing Differences

The actual costs in terms of time and resources to update our digital infrastructure with either STRAT ID GIC or any of the NIST alternatives are not as yet known.

What we do know is that STRAT ID GIC holds the promise of benefits far greater than any implementation costs. Benefits of the HIDDIN Marketplace) We have no reason to expect benefits of a similar magnitude if any from implementation of the NIST alternatives.

STRAT ID GIC is ready to go to work protecting what you do going forward and start the job of reworking all your historical data right now. The NIST alternatives will not be decided on until the first quarter of 2022 and will not be available until after that as yet unknown date.

The re-encryption trick has resulted in asymmetric keys growing to 4096 characters, five times the size of symmetric keys at 128 characters. This difference in key size is why most encryption schemes use the less efficient but easier to use asymmetric key to send the smaller more secure one time used symmetric key to encrypt and decrypt the bulk of the data transmitted.

The Benefits of the HIDDIN Marketplace

The STRAT ID GIC Benefits via licensing our tech to the HIDDIN Marketplace and Communication Platform

Removing identity and payment details from the data we send and store renders most of what is sent useless to would be identity thieves and hackers. It also kills the value for marketing and research purposes. Using our enrollment process to collect detailed marketing information from everyone into a de-identified data format allows our tech to reunite a person’s marketing profile with their communications and transactions without including or exposing any of their identity or contact information. The resulting research capabilities are unlike anything that has ever existed. A near real time research tool able to conduct queries that encompasses all industries that preserve the anonymity of all participants.

The HIDDIN Marketplace and Communication platform built with this technology makes use of the efficiencies inherent within the digital platform business model. These advantages will make this business forum the best informed and most efficacious place to do business.

Look back over the last few weeks and examine all the marketing and advertising you have been exposed to. What percentage of those experiences moved you to make a purchase or even consider making one? 5%? Surely less than 10%? The point is that 90-95% of those expenditures were wasted on you and most likely everyone else. Prove it for yourself and ask at least ten people this same question to get a feel for the answer.

The concept of a market is to arrange for the exchange of information required for the buyer to make a decision and the seller to facilitate a transaction. The whole marketing and advertising thing boils down to exchanging information no matter what is being bought and sold. Your answer to the marketing question illustrates just how inefficient traditional marketing and advertising efforts are working.

Gartner the marketing experts say that close to 11% of what we pay for B2C items and 6-7% of what we pay for B2B items goes to pay for marketing and advertising and in the US that is close to 400 billion dollars a year. What is worse that 90-95% of those expenditures are likely wasted or that you as one of those buyers is paying for all that waste? There has to be a better way and there is.

The HIDDIN Marketplace and Communication Platform

The HIDDIN Marketplace and Communication Platform will charge sellers transaction fees targeting their industries historical spend on advertising and marketing. (Their industries share of that 400 billion dollars.) Leveraging our platforms superior research and internal communication capabilities and the efficiencies of deploying a digital platform business model approach our efforts should be far more productive than the traditional methods.

Our unique competitive advantage over traditional marketing and advertising (M&A) is the degree of buyer participation we inspire. Remember that 400 billion dollars buyers end up paying each year that we are going to collect at the point of sale in a transaction fee? HIDDIN is only taking 60% of it and using the other 40% to inspire our buyers and sellers to create a new working dynamic between them.

Every percentage a buyer gets effectively lowers their costs creating an almost equal competitive advantage for our sellers with lower pricing compared to the sellers off platform competition. Remember we are starting with the seller’s traditional marketing and advertising spend adding platform efficiencies, inspired buyer participation and then reducing that cost by the seller’s share of the 40% with the competitive boost of a lower price point compared to their off platform competition for every percentage the buyer gets and the benefits do not stop there.

The Birds Eye View comparing traditional M&A and The HIDDIN Marketplace and Communication Platform

From on high, looking down on all the different sellers working traditional M&A reveals that every seller is conducting their own marketing, research, and advertising activities typically working with old, borrowed or purchased data. Most of their efforts create data security and liability issues for themselves, their customers and their prospects generating data of questionable quality and timeliness. Every new customer added has an impact of one on just that seller.

Looking down on The HIDDIN Marketplace and Communication Platform shows every seller working with one data set spanning the entire marketplace that is continuously updated by every communication and transaction of every buyer enrolled in the market place. A closer look at the data itself shows it is void of identity, contact information, and payment details making it perfectly safe to work with and every transmission event has its own unique token.

The buyers are seen willingly participating in surveys and buyer decision reasoning studies where they explain why they purchased or did not purchase an item. This gives sellers the feed back they need to design more effective future marketing campaigns. Buyers cooperate to get their share of the 40%, escape all the worthless ads that waste buyer’s time, and because they realize that they are eventually paying for all these ads in the prices they do pay.

Every new customer enrolled into the HIDDIN marketplace has a potential multiplier impact on the marketplace

Every new customer enrolled into the HIDDIN marketplace has a potential multiplier impact on the marketplace equal to the number of sellers currently enrolled.

All those sellers now have access to that new customer’s de-identified marketing profile information and all their de-identified communication and transaction data. Utilizing the HIDDIN Marketplace and Communication Platform every seller now can conduct marketing queries that will include this new potential customer. Then formulate marketing campaigns that our communication platform can deliver to these new customers based on their de-identified marketing information rather than their identity.

Every new seller enjoys a potential multiplier impact equal to the number of buyers currently enrolled in the HIDDIN Marketplace less the number of their existing customers already enrolled. The new seller now has access to every enrolled buyer that was not already their customer and their de-identified marketing information that will help them both effectively determine if they should do business together. These multiplier impacts are unique to the HIDDIN Marketplace and give startups unprecedented access to marketing research and advertising capabilities on all the buyers enrolled in our marketplace.

Designing, building and implementing these marketing research and advertising campaigns are offered at our cost plus 25% and then we credit a third of these costs against the transaction fees we collect at the point of sales. It does not get any more cost efficient than that especially when you factor in the 40% of those traditional costs we give back to our buyers and sellers to inspire them to work together in this new marketplace dynamic.